Oratrix Magazine
Oratrix is a quarterly journal that focuses on feminist voices in the arts.
Role
Designer
Duration
3 weeks
Tools
InDesign
The Challenge
Although feminism has always been deeply intertwined with art, patriarchy still runs rampant in the art world. In general, the voices and careers of men are given more space by galleries and publications, thus awarding them with more visibility. And, while there are many magazines on contemporary art and feminism respectively, there are none platforming feminist voices on contemporary art specifically.
The Problem
There aren’t enough platforms for feminist voices in the art world.
The Outcome
Oratrix magazine gives feminist perspectives a real, tangible platform. It does so by dedicating the entire publication to feminist perspectives on art, and the medium of the magazine itself becomes a resource for feminists for years to come.
User Personas
I created three user personas for Oratrix that illustrated the magazine’s reader base.
Visual Design
The inspiration for the visual design of Oratrix was drawn from the artbooks of Book Works, and the experimental graphic design from Fraser Muggeridge Studio.
Both of these sources combine a classical, refined graphic design aesthetic with an experimental edge. This quietly rebellious visual style suited Oratrix's purpose. By keeping the layouts clean and minimal, the focus can remain on the artwork, and by incorporating small, off-kilter elements, we nod to Oratrix's feminist roots.
